The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

An award-winning performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

There’s only one person in the way of you untapping your capabilities: You. There’s also one person who can move you out of the way so you can perform at your peak. 

That person is already inside you. You just need to unlock them. This other part of you is your Heroic Self and you unlock it with an Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman is revealing how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. 

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field. 

In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo–and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick–putting on a pair of glasses–he learned to trigger the specific traits he needed to achieve his goals.

The Alter Ego Effect
 is not about creating a false mask–it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.

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3 Responses to The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

  1. Anonymous says:

    Channeling my inner superhero Probably one of the most important reads of my adult life. Herman outlines the precise strategies used by top performers from the world of sports, politics, entertainment and more to become even more powerful on and off the field of play than they are innately.It’s counter-intuitive and makes perfect sense. His historical examples of well-known achievers using the Alter Ego Effect are ample proof – if proof is needed – that this process for improved performance works and has done…

  2. Anonymous says:

    One of the first original business books I’ve read in a long time Full disclosure: I not only got an early copy, I helped Todd edit the book and even pushed him to actually finish it (like all first time authors, he was anxiopus about it).I don’t have much to add to the book in terms of telling you whats in it, the other reviews cover that well. I just want to tell you that this is the first book of its type that has a truly original idea I’ve read in a LONG LONG time.Don’t get me wrong–Todd did not invent the idea of alter egos,…

  3. Anonymous says:

    Name Your Enemy… In an incredibly relatable journey that guides you through the process to show up in every opportunity or situation in your life, (in ways what you know you are capable but struggle to overcome self doubt, family stories, or past trauma), this book is about to change the “field of play” for me in many ways.I’d heard about Alter Ego’s before from Todd Herman, and even put them into practice in my business, but Todd’s stories, examples and framework in the book for putting into…